Today’s announcement of JDSU’s acquisition of Arieso, a UK
based, location analytics company, demonstrates an industry movement to obtain new
sources of intelligence about the performance and usage of mobile networks. The migration from voice to data services
has left mobile operators blind to how networks, applications and services are
being used by consumers – a gap that the vendor community is anxious to fill.
To fill this gap, it turns out that there are three main sources
of data within mobile networks from which analytics and intelligence can be
built through network and device monitoring – each have their own benefits and considerable challenges.