Friday, March 8, 2013

The Three Vectors of Mobile Analytics

Today’s announcement of JDSU’s acquisition of Arieso, a UK based, location analytics company, demonstrates an industry movement to obtain new sources of intelligence about the performance and usage of mobile networks.    The migration from voice to data services has left mobile operators blind to how networks, applications and services are being used by consumers – a gap that the vendor community is anxious to fill.

To fill this gap, it turns out that there are three main sources of data within mobile networks from which analytics and intelligence can be built through network and device monitoring – each have their own benefits and considerable challenges.